Making Memories
Empowering Kids Through Sports and Play
Keep Playing Kids (KPK) is a nonprofit dedicated to breaking down barriers to play by providing free, accessible sports programs for underserved children in communities where JAM Sports operates.
We focus on four core, low-cost sports — soccer, basketball, volleyball, and ultimate frisbee — to ensure sustainable, long-term access. More than just sports, we create a space where kids build skills, boost confidence, and learn life lessons in teamwork, resilience, and sportsmanship.
At KPK, we believe every child deserves the chance to play, grow, and thrive — no matter their background.
LET'S GET KIDS PLAYING
RESOURCES & MORE
COMMUNITY PARTNERS
Our programs thrive with the help of incredible community partners. Click below to learn how your organization can help keep kids active and inspired!
CONTACT US
Have questions, ideas, or want to get involved? We’d love to hear from you!