Making Memories
Empowering Kids Through Sports and Play
Keep Playing Kids (KPK) is a nonprofit dedicated to breaking down barriers to play by providing free, accessible sports programs for underserved children in communities where JAM Sports operates.
We focus on four core, low-cost sports — soccer, basketball, volleyball, and ultimate frisbee — to ensure sustainable, long-term access. More than just sports, we create a space where kids build skills, boost confidence, and learn life lessons in teamwork, resilience, and sportsmanship.
At KPK, we believe every child deserves the chance to play, grow, and thrive — no matter their background.
LET'S GET KIDS PLAYING
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Ready to coach a kids’ team today? Complete the easy steps to become an KPK coach below.
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Have questions, ideas, or want to get involved? We’d love to hear from you!